Marketing Services Targeted to Your Small Business Needs
25 years ago, Evergreen Direct was a direct marketing agency with a highly effective team all working under one roof — somewhat of a “supermarket of direct marketing services”. With our staff of 22 direct-marketing professionals we hit home runs for our clients — start-ups to Fortune 500 companies — using strategically based and benefit-laden strategies, copy and design that all worked as one.
The climate has changed somewhat — both economic and technological — and the newly reconstituted Evergreen Consulting Group now works exclusively with small businesses, hand-selecting the right team of marketing professionals for your needs, saving your small business money yet achieving great results, just like larger clients with their larger budgets. That having been said, a business’ marketing needs more than digital technologies to be successful–it still needs good strategies and benefits-heavy messaging from initiation with a prospect to conversion, and then as part of the ongoing conversation with your customers, too.
We continue to be fully steeped in measurable and accountable marketing, online and offline, but now bring our tenacity, desire and “big-boy” client skills and results to small businesses. Our new small-business marketing model allows us to bring the best of the best in the marketing world to match your small-business needs — but at much lower costs!
The New Paradigm–It Applies to Small Business, too!
The old distinction between advertising & direct response marketing has vanished for large and small companies. Most media and marketing channels embrace the two-way street of today’s plugged-in, 24/7, digitally connected consumer, even for small businesses. Does your organization really understand this new paradigm? How are you truly aware how your customers view you and what they say about you to prospects? How does your reputation management translate into successful customer-advocacy marketing? How does your small business get results like the larger companies with their budgets and hordes of professionals?
No business, large or small, can afford to spend its marketing budget on activities whose effectiveness cannot be measured. Your resources are limited. Are you engaging in an effort to measure, assess, and edit your marketing tactics? Do you want to learn how to establish a repeatable, low-cost process that will garner you great results time and time again? How well do you know your customers, your relevancy to them and how to profitably grow your business with their help using very efficient, low-cost, customer-based advocacy, referrals and other marketing tools?
The direct response professionals at Evergreen have always believed that advertising & marketing should utilize a TEAM™ approach, especially for small businesses:
- Targetable (just who IS your market, how should you converse with it/them–and then what?)
- Efficient (are you spending your resources wisely within your different market segments?)
- Accountable (can you demonstrate that you are relevant and that your customers WANT to “work” with you?)
- Measurable (what channels are working best, why and how are you leveraging them to grow your business?)
Explore with us how to ask the right questions, develop strategies, formulate messages, and choose the best channels to reach, convert and expand your target audiences.