Now you can mail less and generate more business.

If you use traditional direct mail, permission based e-mail, messaging on customer statements or inserts a segmented marketing database can help you more accurately target the right segments with the right offer at the right time. So as a result you can reduce your overall mailing expense and actually increase the business generated through your direct marketing channel.

Evergreen has designed programs that allow you to better understand and communicate with customers by aggregating customer data from a wide variety of sources, including: POS systems, websites, call centers and SKUs, and providing the tools necessary to create dynamic, targeted and effective direct mail and e-mail campaigns.

Evergreen can show you how to identify customer segments with specific buying characteristics and then leverage that information to build successful direct marketing campaigns. We can also help you set-up "triggers" which are specific buyer behaviors so you can automate e-mail re-marketing strategies, cross-sell and up-sell opportunities, new product highlights, price drop alerts, and more.

To learn more about how you can discover insights about your customers and create more successful direct marketing campaigns ask Evergreen Direct for information on our "Customer Assessment" program. This information will give you the fundamentals of setting up a marketing database and guidelines for building a successful direct marketing program.