Not long ago a business owner attempted to control a portion of their reputation by deciding where & how to spend their advertising & public relation dollars. This is now only a small part of the reputation management picture–social networking sites and blogs provide your customer with many opportunities to comment on their experiences with you, both positively and negatively. And, because of the nature of the internet, reputation management is a much larger part of a company’s profit & loss picture than ever before!
One of the most important places to manage your reputation: your Google Local business account
Online reputation management, often referred to as SERM for Search Engine Reputation Management, should be part of every company’s business plan.  Online comments and content by competitors or angry customers (and admit it, everyone has had a few) can severely impact your business if you are not staying on top of your online reputation. Your profits and sales can change for better or worse in a very short period of time, yet you can be part of this change–for the better–if you know what and how to do so.
At Evergreen Consulting Group, we realize that all businesses will have a mixture of customer experiences posted on the Internet. Our approach to managing your Internet Reputation is to make your positive results move up in the search engines while letting the negative results fall back to the second and third pages (often well beyond). Since the majority of people only view the first page of search results, these negative results just tend to ‘fade away’. Again, when done properly, this means that YOU can control this part of your overall profit picture better than ever before!
We use various reputation management techniques to accomplish our clients’ goals. Our techniques may including claiming company profiles on important sites, creation of blog posts, articles, press releases, corporate site content, or using social media for reputation management. In addition, we have tactics to improve the relevance of third-party sites that carry positive information.
We encourage all our clients to design a plan to enter and engage in the social networking arena– Twitter, FaceBook, and LinkedIn to name a few. These new marketing channel(s)  capture an ever-growing percentage of your audience’s attention. These new platforms can’t be ignored and require more than a half-hearted effort. Contact us to learn how we can help you plan and enter this new marketing arena!
