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Low-cost, results-oriented advertising & Internet marketing
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Retaining Those Customers Starts With Knowing Who They Are! Know who your customers are: their demographics, cohort groupings and life stages. What do you know about why they signed up? Does your database keep track of that? One way to think about your customer’s demographic is to understand what search engines they prefer [...] We’re looking for your help to focus our blog content so that it best meets your needs. Please fill out this quick poll on LinkedIn, and of course, your detailed requests can be put into the comments on this post. Amanda and Bob [...] Demographics are only part of the segmentation picture for successful marketing. More important is understanding the key life-stages for your customer & prospect. Put emphasis on life-stage & cohort marketing Your customers often have life-stage issues in common that do not totally line up with traditional age-based demographics, since age-related life-stage events have evolved [...] If the ‘birds of a feather’ theory is true, then using your valued customers to help you find new customers is a great idea. A happy customer is the most convincing salesperson you’ll ever find. And, if you take the time to reward your customers properly for their support, everyone will come out a winner. Psst… [...] We want to help grow your business. As part of this, we want to educate. Our blog will involve covering lessons learned over many years, the sharing of new marketing insights, and an ongoing discussion of how these might apply to your business. We want to provide examples of past marketing successes—and failures—to help educate [...] |
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