Retaining Those Customers Starts With Knowing Who They Are!

Know who your customers are: their demographics, cohort groupings and life stages.
What do you know about why they signed up? Does your database keep track of that?
One way to think about your customer’s demographic is to understand what search engines they prefer
If you receive an [...]

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Amanda and Bob

Demographics are only part of the segmentation picture for successful marketing.  More important is understanding the key life-stages for your customer & prospect.

Put emphasis on life-stage & cohort marketing

Your customers often have life-stage issues in common that do not totally line up with traditional age-based demographics, since age-related life-stage events have evolved over the [...]

If the “birds of a feather” theory is true, then using your valued customers to help you find new customers is a great idea. A happy customer is the most convincing salesperson you’ll ever find. And, if you take the time to “reward” your customers properly for their support, everyone will come out [...]