Internet Marketing

SEO Keyword Research: Metrics that Matter

There are dozens of tools out there to assist you in performing SEO keyword research. Two of my favorites include:

Google AdWords Keyword Tool
This tool is free and you don’t have to be setting up a paid campaign to use it. Helps you identify keyword expressions that people are actually using in the searches. Does not include metrics [...]

How to Retain Customers: Practice Marketing Demographics

Retaining Those Customers Starts With Knowing Who They Are!

Know who your customers are: their demographics, cohort groupings and life stages.
What do you know about why they signed up? Does your database keep track of that?
One way to think about your customer’s demographic is to understand what search engines they prefer
If you receive an [...]

Reputation Management: More than Just Brand Management

Not long ago a business owner attempted to control a portion of their reputation by deciding where & how to spend their advertising & public relation dollars. This is now only a small part of the reputation management picture–social networking sites and blogs provide your customer with many opportunities to comment on their experiences with [...]

What are your top marketing challenges for 2010? Take our Poll

We’re looking for your help to focus our blog content so that it best meets your needs. Please fill out this quick poll on LinkedIn, and of course, your detailed requests can be put into the comments on this post.

Amanda and Bob

Lifestage Marketing—Your Customers & Common Life Stages

Demographics are only part of the segmentation picture for successful marketing. More important is understanding the key life-stages for your customer & prospect.

Put emphasis on life-stage & cohort marketing

Your customers often have life-stage issues in common that do not totally line up with traditional age-based demographics, since age-related life-stage events have evolved over the [...]

User Insights: More on Search Engine Demographics

So, you’ve read our quick overview of the “top three” search engines, who is using them in 2010, and why. Hopefully, you’re using that to inform your effort to optimize your site’s performance for your most important keywords — for the search engine that most likely suits your target audience. Also, don’t forget to consider [...]

Sharing the Wealth—Pass-Alongs, Referrals & Social Media

If the “birds of a feather” theory is true, then using your valued customers to help you find new customers is a great idea. A happy customer is the most convincing salesperson you’ll ever find. And, if you take the time to “reward” your customers properly for their support, everyone will come out [...]

Search Engine Demographics for 2010

As you decide where to focus your SEO energy or paid search dollars this year, start with what you know about each of the top search engines and who is using them.

Why Yahoo appeals to the 50+ demographic:

It’s a true, old-fashioned (in Internet years) “portal” site that is a “gateway” to all sorts of content [...]

Relationship Marketing: Being & Staying Connected - Then and Now

In this, our first Blog Moment TM, you’ll see a snapshot of a successful Evergreen Direct marketing effort of the past, transposed and transformed with today’s best practices.

Relationship Marketing

For most of the 20th Century it was very difficult—even traumatic—to switch from one professional service provider to another. People were (and often still are) incredibly loyal [...]

Low-cost, results-oriented advertising & Internet marketing

Explore Our Portfolio

Ask a Question

Subscribe