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Audience Insights: Moving Beyond Simple Search Engine Demographics

So, you’ve read our quick overview of the “top three” search engines, who is using them in 2010, and why. Hopefully, you’re using that to inform your effort to optimize your site’s performance for your most important keywords — for the search engine that most likely suits your target audience. Also, don’t forget to consider [...]

Search Engine Demographics for 2010

As you decide where to focus your SEO energy or paid search dollars this year, start with what you know about each of the top search engines and who is using them.

Why Yahoo appeals to the 50+ demographic: It’s a true, old-fashioned (in Internet years) “portal” site that is a “gateway” to all sorts [...]