Bob Kesner

Managing Director

Mr. Kesner has worked for almost 35 years in national and international marketing including start-ups, mid-cap firms, and Fortune 500 companies in the U.S. Canada, and Japan.

• A nationally recognized expert in cohort and generational marketing, especially for marketing to Boomers & seniors.
• Has provided strategic marketing and creative direction, positioning/re-positioning of products and services, lead generation, customer loyalty, leveraging of existing brand/product lines, new product development and branding to VT Federal Credit Union, L.L.Bean, Walt Disney, Blue Cross Blue Shield Plans, Garden Way, New York Life, The Travelers, Wesleyan University, MetLife, RPI, Vermont Teddy Bear, GE Financial Assurance, Hale Indian River Groves, Cunard Cruise Line, Benesse (Japan), Mantis Gardening, Okemo Mountain Resort, and Vermont Bicycle Tours.
• Speaker and panelist with the DMA and the VT/NH DM Group covering topics such as Customer Retention (CRM), Marketing to the Right Cohort, and Generational Marketing Strategies. He has also held workshops at the J. Walter Thompson “Beyond the Numbers” conferences, the NY DM Club and VT Business EXPO. Bob has authored articles and books, including “The Definitive Guide to Mature Advertising & Marketing” “17 Ways to Positively Affect Your Marketing to the 50+ Marketplace”, “FOCUS On Results”, as well as being an ongoing contributor to the (international) TheMatureMarket.com, Selling to Seniors, Target Marketing, Direct Marketing, DM News, and Fuel.