Evergreen Consulting Group includes a core team of collaborators from throughout New England, each with a unique set of skills to bring to your project.
Steve Edwards, Creative Direction
- 30 years of direct response advertising and marketing experience, first and foremost as a direct response copywriter for print and online marketing venues
- Excels at positioning brands, product, and lines
- Developing powerful creative strategies and sales propositions
- Presents the sales argument from the customers point of view: benefits first.
- Experience: Garden Way Manufacturing, Psychology Today, Endless Pools, Tempur-Pedic, Mantis (gardening equipment), Smithy (machine tools), Struck Corp. (homeowner bulldozers), and many more.
Rick Sherwood, Art Direction
- 25 years of outstanding graphic design and creative services for a wide variety of companies
- A long-time practitioner of direct response marketing, Rick’s creative is designed – first and foremost – for results.
- Experience: Troy-Bilt Mfg., Black & Decker, the American Medical Association, Polaroid, Grana Padano (Italy), Sunsetter Awnings, Select Comfort, Grand Circle Tours, and Iams.
Toby Knox, Market Research & Brand Associate
- 30 years experience as a marketing communications professional with his extensive market research background in the United States, Canada and in Eastern Europe.
- Specializes in evaluation of brand perception and positioning, customer satisfaction, assessments of new product or services, development of marketing and advertising communications and messages, and the testing of public policy statements. Quantitative survey methodologies enacted for clients have included telephone and Internet surveys. Surveys topics have included brand image and positioning, customer satisfaction, development of new services or products, and formulation of public policy.
- Experience: Quantitative research for Fortune 500 companies, national trade associations, national membership organizations, higher education institutions, healthcare institutions, and philanthropic foundations–AAA, AT&T, Coca-Cola, Cunard Cruise Line, GE Capital, Bayer Pharmaceutical, Bristol Myers Squibb, The Irvine Foundation, University of Vermont, United States Tennis Association, American Forest and Paper Association and the American Petroleum Institute.
- Qualitative market research, he has conducted more than 500 focus groups and hundreds and hundreds of in-depth interviews, either in-person or by telephone. In addition, Toby has trained other researchers in qualitative research methodologies.
Robert Ring, Direct Marketing Production & Procurement
- Over 20 years of direct mail, web marketing, list management and promotional marketing experience, developing manufacturing efficiencies, formats, cost management, vendor negotiations, personalization, specialty printing, list management and lettershop fulfillment e-blasts, e-based image purchasing & production operations & procurement.
- Experience: Simon & Schuster Publishing, Grey Direct Advertising, Rapp Collins Worldwide, Harrison and Starr, Chase Manhattan Bank, AT&T, VISA, MasterCard, Wal-Mart, Best Western, Pfizer, and Schering Plough Pharmaceuticals.
Hana Cadieux, Blog Specialist
- Collaborative blogger who prepares corporate and product content to appeal to a consumer audience.
- Special interest and knowledge base in the food industry — from farm to table.
- Expert researcher who can take your business insights and craft each post for readability, visual interest and search engine optimization.
- Excellent writing skills with attention to detail, grammar, and voice.
- Able to work collaboratively or independently as needed.
