Our recent work demonstrates the value of a strategic marketing effort that crosses multiple marketing channels.
The client:
Genealogy Bank, the leading online genealogical resource from NewsBank, inc. which offers exclusive research material including modern obituaries and historical newspapers (back to 1690), government documents and more.
The Marketing Challenge:
Drive traffic to the site and generate new subscriptions via leads captured when users register to view data in the collection’s newest resource: the Social Security Death Index.
Channels:
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- Channel 1: Drive Traffic via Banner Ads
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- Channel 2: Web site Resources. Visitors get preliminary results and then register (for free) to see full details
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- Channel 3: Email. Follow-up email campaign to generate subscriptions
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- Return to Channel 2: Custom Landing Page for Round 1 of Email Campaign
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- Channel 2, Step 2: One possible payment option’s landing page
To learn more about this campaign and it’s outcomes — or get a bid for a similar project — get in touch with Bob Kesner.
