Data-Driven, Benefit-Laden, Results-Oriented Direct Marketing for The Small Business Owner
Whether using traditional direct mail, permission based e-mail, customer statements or inserts, smart strategies aligned with benefit-rich copy and design going to smartly segmented marketing databases make a world of difference in your results.
Evergreen’s marketing programs allow you to better understand and communicate with customers using aggregating customer data from a wide variety of sources, and then combining this information into actionable marketing materials.
We can show you:
- How to identify prospect AND customer segments with specific buying characteristics and then leverage that information to build successful direct marketing campaigns.
- Help you set-up “triggers” which are specific buyer behaviors so you can automate e-mail re-marketing strategies, cross-sell and up-sell opportunities, new product highlights, price drop alerts, and more.
- How to develop customer advocacy and referral programs where you make use of happy customers with good longevity to drive more customers your way–for a fraction of your small business marketing dollar!
To learn more about how you can discover insights about your customers and create more successful direct marketing campaigns, let’s discuss what you have done, what you are doing and how we might might be able to build on your successes.