Cohorts, or most people in the same age group, tend to share a siginificant number of experiences, goals, values (especially so in their late teens and early twenties). Cohorts tend to travel in time–through their lives–with similar feelings & values, many of which help them make choices about items & services that might interest them and that they buy.
“Every generation has a language all its own” â„¢. Speak only to one age cohort group, and you exclude all others. And talking to a middle-ground is not the answer either. At Evergreen, we employ the wisdom of generational and lifestage marketing to help clients segment and fine-tune their messaging to the age cohort and preferences of its intended audience.
Download our PDF "10 Tips for Marketing to a Mature Audience"
The four cohort groups below are part of our Evergreen Cohort Matrix that defines the fine points of these four cohort groups that make up the mature population; these points include cohort origins & history, likes/dislikes, “heroes”, key landmarks, keywords as related to their interests, etc.
Age is only but one helpful demographic marketing issue, but with the mature generation, it is often a very key one because it goes well beyond just one’s age for determining how one thinks and views the world.
